Behavior in.
Business outcomes out.

Flux collects behavioral signals, matches them to vertical playbooks, captures structured demand, and measures conversion — all without a single form.

What Flux detects

The signal layer

Every visitor interaction becomes a signal. Dwell time, scroll depth, cart events, repeat visits — collected in real-time, seamlessly, in the background. Combined with page context delivered via HTML attributes.

Nudges are one output of the signal layer. Signals feed trigger rules, which fire playbooks, which capture demand and route actions. The signal layer is the foundation.

Dwell time

Time spent on a page or section

Scroll depth

How far down the visitor reads

Page idle

Inactivity after engagement

Repeat visits

Same visitor, same page, multiple sessions

Cart events

Add to cart, remove, abandon

Product views

Category, price band, stock state

Page context

data-flux-stock = "out_of_stock" // Inventory state

data-flux-price = "189.00" // Product price

data-flux-category = "jackets" // Product category

data-flux-campaign = "spring-sale" // Campaign source

How signals become actions

Trigger rules

Rules combine behavioral signals with page context. When a match fires, the bound playbook takes over — capturing demand, routing actions, and following up across channels.

IF dwell > 20s AND stock = 'out_of_stock' → restock_waitlist

Commerce

IF repeat_visit = true AND page = '/admissions' → admissions_capture

Education

IF cart_idle > 120s AND cart_value > 50 → cart_hesitation_recovery

Commerce

IF property_page_views >= 3 AND dwell > 30s → property_visit_request

Real Estate

Supports event counts, repeat visits, entity types, stock state, campaign source, metadata matching, and custom conditions.

Pre-built vertical journeys

Playbook packs

Each pack bundles signals, trigger rules, nudge copy, capture schemas, and connector templates for a specific vertical. Install in minutes. Customize as you learn.

Commerce Pack

Catalog commerce, D2C, specialty retail

restock_waitlist cart_hesitation_recovery high_intent_callback

Education Pack

Schools, universities, training platforms

admissions_callback_capture

Real Estate Pack

Developers, brokers, property platforms

property_visit_request

Test & measure

A/B experiments

Test nudge copy, trigger timing, and playbook variants against a holdout group. Measure which version converts — down to the specific outcome type.

Test nudge copy variants

Adjust trigger timing and thresholds

Traffic % and allowlist controls

End-to-end tracking

Attribution

Every pipeline run is tracked from first signal to closed outcome. Know which playbooks convert — and which need tuning.

Event	Window
Captured	7 days
Clicked	2 days
Opened	24 hours
Shown	6 hours

Journey outcomes

lead_captured waitlist_created booking_requested callback_requested coupon_applied workflow_run_completed

See signals in action on your site.

We'll configure a playbook pack for your vertical and walk through the pipeline on your own pages.

Book a Demo

Behavior in.Business outcomes out.